Event record
One day, one builder, one marketing system to ship.
Profound's public brief framed the challenge around a marketing process that is too large or repetitive for a normal team to run manually: find it, then ship a system or agent that can run it. The event page lists 50 spots, open-platform builds, solo building, two demo rounds, and $40,000 in prizes.
The kickoff deck made the selectivity concrete: the event was 5x oversubscribed, every person in the room had earned a seat, and Gregory Shevchenko was listed in the first-round demo room assignments. That is the right way to say it: participant, selected cohort, solo builder.
Event facts
The role was selected participant and solo builder.
| Event | The Marketing Engineering Hackathon, hosted by Profound University. |
|---|---|
| Date and city | June 6, 2026, New York City. |
| Venue | Profound HQ at 5-9 Union Square West, Floor 4, New York, NY 10003. |
| Format | Fifty builders, one day, open-platform solo builds, optional Profound instances, and two rounds of four-minute demos. |
| My role | Selected participant and solo builder; listed in Room 3 for first-round demos in the kickoff deck. |
| Selection context | The kickoff deck says the event was 5x oversubscribed and that every person in the room earned their seat. |
| Build prompt | Find a marketing process that is inhuman in scope or scale, then ship a system or agent that runs it. |
Portfolio thread
The day connects to my AI Search and marketing-agent work.
My work with Humanswith.ai is about making marketing operations legible to both people and AI systems: source packs, workflow gates, answer-ready pages, and agents that can produce useful work without hiding the chain of evidence.
The hackathon prompt maps directly to AEO/GEO work. AI Search visibility is not only a content problem; it is an operating problem. Teams need systems that can inspect prompts, compare cited sources, turn gaps into source-backed assets, and keep a human-reviewable trail.
That is why this belongs in the portfolio: it is a dated, source-backed record of building in the same category I write and ship around every week.
Sources
Source-backed event record.
Public source for the event name, date, city, 50-builder format, open-platform rule, solo-building rule, judging format, prize framing, and marketing engineering prompt.
Profound Hackathon kickoff deckSource for the 5x oversubscribed note, the participant room assignments, the build prompt, the judging rubric, and the day-of framing that the work was portfolio-grade proof of what builders could ship.
Official event photo galleryPublic photo record for Hackathon NY on June 6, 2026, hosted by Profound on Pixieset.
Private invitation used only for logistics that Greg explicitly provided: venue address, check-in instructions, and day-of schedule.
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